Tribe, Fiji’s #1 RTD, was ready for a bold refresh. Partnering with Pacific Beverages, we reimagined the brand for its next path, starting with a newly crafted logo and a modern, vibrant colour palette. The result? A sleek, contemporary look that leaves the ’90s behind and puts Tribe firmly in the hands of Fiji’s spirited, modern fans.

This evolution isn’t just for tourists – Tribe is deeply rooted in local culture, with Fijians at the heart of the brand. From the bars to the beaches, it’s a drink that belongs to the people who live, work and celebrate in Fiji every day.