Packaging for baby products carries an extra layer of responsibility — it must convey trust, gentleness and efficacy at a glance.

We helped ecostore redesign their baby range for broader global markets by reimagining how the packaging could better connect with modern parents and stand out in an increasingly crowded and greenwashed category. Our challenge was to evolve the packaging without losing the artistry that defines the ecostore brand. We wanted to retain the emotional warmth while more accurately expressing the brand’s commitment to efficacy and innovation.

We developed a completely new visual system centred around custom-designed CGI bath toy characters in collaboration with Sydney-based 3D studio FutureDeluxe, ready to live not just on-pack but across digital and in-store environments as dimensional animations. These playful characters bring their personality to the range, communicating care, safety, and joy for parents and their babies.

Blending digital craft with strategic design thinking culminated in packaging that’s both delightful and purposeful — a clear expression of ecostore’s commitment to doing things differently, even after 30 years.