BUILT FOR
BETTER

ABOUT US

Founded in 2007, Special Design is an independent studio working alongside Special’s global creative teams. We connect strategy, design and execution to create work that performs with purpose.

‍

We partner with ambitious companies and organisations.
We bring unique brands, products and services to life with logic and magic, delivering results on shelf, in person or online.
‍

We combine insight with imagination.
To drive design effectiveness, we start with strategy, identifying and understanding culture, category and customer needs.
‍

We design for positive growth.
We help build start-ups from the foundation up, and we ready emerging brands for international growth.
‍

We’re committed to making work that matters.
We connect people to companies, organisations and communities — big or small — that strive to do better in the world.We believe that everything worth doing is worth making special.

‍

WHAT WE DO

‍

BRAND TRANSFORMATION

We are a creative partner for ambitious clients, creating unique and well-articulated brands, built on strong and enduring foundations, forever focused on attracting new customers. Special has a proven track record in transforming brands to drive positive change and deliver clear commercial and cultural value.
‍

Brand Strategy

Aligning your organisation around a unified purpose, ambition, vision.
‍

Brand Storytelling

Verbal identity walks in step with the visual identity through a shared personality and point of view.
‍

Brand Design

Our team of design specialists work to transform brands with big ideas at the heart.
‍

Brand Systems

The ‘ingredients’ of a brand must work coherently across all relevant touchpoints.

‍

BRAND EXPERIENCES

Brands don’t just come to life on a page, on a box or online. To truly connect, you have to turn a brand’s product or service into a customer experience. We can do this through a new product launch, sampling and PR events; place branding and hospitality design; or activations and loyalty programmes.
‍

Product Packaging

Starting from the conception of the product itself through to execution. Aligning your organisation around a unified purpose, ambition, vision.
‍

Events & Activations

Bespoke in person events that connect with people and make a tangible impact. Whether it is an installation or POP-up shopping experience.
‍

Place Branding

Place branding and wayfinding involves a holistic consideration of a place’s identity, offerings, and the visitor experience.
‍

Loyalty Programmes

Understanding what motivates consumers and designing to encourage purchase and drive loyalty.
‍

DIGITAL EXPERIENCES

We believe digital should be a consideration for every modern brand. Not treated in isolation. Our integrated approach allows us to create genuinely human-centred, data driven digital solutions, tailored to your business and flawlessly cohesive with your brand.
‍

Digital Strategy + UX

Aligning your organisation around a unified purpose, ambition, vision. Defining project scope, as well as core technical requirements.
‍

Experience Design

Building out your digital solution from wireframing to interface & digital guidelines ready for dev implementation.
‍

Digital Activations

Bespoke participation focused experiences, from gaming to large scale digital installations.
‍

Digital Consultancy

Quality assurance and brand support for technical partners. Ongoing optimisation for continued growth.
‍

BUILT FORBETTER