Apples are the supporting cast of the fruit world. The saying comparing apples to apples' shows just how little difference there is in the category. Rockit needed to break the mould.  

Finally, apples with attitude.  

Rockit have a history of rocking it and constantly challenging the status quo. From the on-the-go tubes they come in to the incredible source of energy they offer. So we developed them a new brand to communicate this energy, while also amplifying our cheeky challenger mindset to make the brand inspiring, engaging and different to anything the category had seen before.  

See rockitapple.com