East Imperial’s tonic waters are born from a passion for crafting authentic, traditional tonic for the world’s most discerning patrons and bartenders. Inspired by a 1903 recipe, their small-batch tonic is blended using all-natural, Asian-sourced ingredients, pristine New Zealand artesian spring water, and a cold-fill process—ensuring superior quality designed to complement premium spirits.

So, when they decided to can their own Tonic paired with London Dry Gin, the bar was set high for the perfect G&T - and together, we’ve truly delivered.

Special partnered with Brix & Co., the bottlers of East Imperial, to develop the brand strategy, explore design territories and ultimately create striking new packaging for this fresh product range. The result? A bold, modern take on East Imperial’s heritage - rooted in superior craft but with a touch of playful sophistication.

The unmistakably nude can doesn’t just stand out on the shelf - it’s a statement of purity, celebrating East Imperial’s commitment to quality, free from artificial flavours, sweeteners or preservatives.

With a dynamic twist on labelling and print techniques, this new packaging refreshes a well-established brand for a new generation of premium G&T enthusiasts.