On the date 08-08-08, Yealands estate launched their brand to the world from the Awatere Valley in Marlborough.

The experience, care, expertise and precision with which they crafted their wines was driving their global reputation. It was also clear that our audience knows their wines.

10 years on, they wanted to celebrate a decade of being ‘Every Bit Extraordinary’.

To create spectacular flavour in a consistently award-winning standard year on year, winemakers go through a necessarily scientific method, conducting series of research and testing, in a room that looks very much like a laboratory. We designed this limited label in a way that belies the rigorous methodology, sharing all the facts and figures around the process, characteristics of the soil types, sun aspect, vine age and nutrition.

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