SolarZero
Creating a cleaner, brighter future
SolarZero
Creating a cleaner, brighter future
SolarZero has a purpose. To create a cleaner, brighter future by accelerating the transition to 100% renewable and lowering the cost of energy for everyone.
Through extremely collaborative workshops, delving into the details of the already successful business, a unique residential solar solution, their target customer and category considerations, Special built a sound brand strategy. Our brand idea; ‘Making it easy to reduce the cost of energy (for home, communities, and the planet).’
Using this, a new identity that better represented who they were was created; Ambitious, Approachable and Straightforward.
The SolarZero symbol is an important part of the identity assisting in creating a consistent brand image. Our symbol represents the zero cost of installation, the solar cycle and a smile in the mind.
Layered with the colours, type, photography and the unique panel device inspired by the forms of the solar array, these assets can be flexed depending on use. With simplified illustrations to ensure our audience can easily understand how SolarZero works.
SolarZero helps you to reduce the cost of energy, easily.
Illustrations by @beccaoshea.design
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